Celebrating 75 Years of “Service above Self”
The Rotary Club of Wokingham, a long-established club rooted in community service, is marking a major milestone: its 75th Anniversary. Since 1951, the club has championed the Rotary motto “Service above Self” through hands-on projects, fundraising, and initiatives that supports local, national and international communities.
To celebrate this occasion, the club partnered with SD Studio Design and Digital to deliver a distinctive new visual identity, commemorative materials, and a broader marketing campaign that captures the legacy and future vision of Rotary in Wokingham.
Stunning design
We developed a special anniversary logo to celebrate the club’s 75th year – introducing the number “75” to form a custom-designed wordmark and icon. This was all developed within the guidelines of Rotary International’s brand identity. The design was refined to balance tradition and elegance, with a premium celebratory aesthetic. To achieve this, we teamed together the established Rotary colour palette with a gold foil and soft-touch laminated navy and white print. We sourced a carbon-captured paper to ensure print was of high-quality and sustainable.
Strategic development
As a corporate member of the Rotary Club of Wokingham, this was a voluntary project that aligned with our values of community support and collaboration. We worked closely with the club to scope out the requirements and how the new branding would be used throughout the year, including:
- Printed celebratory bookmarks
- Social media graphics
- Corporate membership leaflets
- Event materials
- … and lots more to follow across the anniversary year!
We ensured all assets stayed true to Rotary’s brand framework while also standing out as a unique mark of the club’s 75th year.
Successful delivery
The identity has been warmly received by members and the local community, with increased engagement across printed and digital materials. The first wave of anniversary items is in circulation at events and Rotary stands. A collection of commemorative products will be made available on the SD Studios online shop – with proceeds going directly to the Rotary Club’s charitable trust fund.
The project has reinforced the club’s presence within the community and provided a strong, unified identity for a landmark year of celebration. The year will conclude with a special anniversary event that will be held at Wellington College in April 2026.
We’re proud to have supported the Rotary Club of Wokingham in celebrating this milestone and continuing their legacy of generosity and community service.
Top 3 achievements:
- Designed a commemorative logo and brand identity in line with Rotary International guidelines
- Delivered high-end printed materials using gold foil, soft-touch lamination, and carbon-captured paper
- Developed a flexible brand system for use across print, digital and merchandise applications throughout the anniversary year
