Shaping the Story of a Community-First Start-Up

Full-scope brand and design support for My Helping Hands – from logo to launch

Stunning design

My Helping Hands is a compassionate start-up founded by Saralynn Gallafent, dedicated to supporting individuals through life’s overwhelming transitions – from moving house and bereavement to becoming a new parent or decluttering a busy home. Saralynn’s goal is to help clients create calm and harmony in their spaces, allowing them to focus on what matters most.

We crafted a warm and approachable visual identity that reflects Saralynn’s personal and professional approach. This included developing a flexible logo system, a carefully chosen colour palette, and a typeface pairing designed for clarity and friendliness.

These elements came together across multiple touchpoints, including business cards – for which we created several design options and mock-ups, recommended print specifications that balanced quality with cost-efficiency – and marketing leaflets, where we explored formats before settling on a practical, double-sided A5 design ideal for local outreach.

Strategic development

Working closely with Saralynn, we developed a clear brand guideline to ensure consistency across all channels, both digital and offline.

We applied this identity to build a minimum viable product (MVP) website (my-helpinghands.co.uk) featuring clear messaging, services, and contact details. The site was designed to launch quickly and serve as a scalable foundation for future growth.

Alongside the website, we provided strategic advice on setting up local community profiles on platforms such as Facebook and Nextdoor to boost visibility and engagement in Saralynn’s service areas around Stroud and Gloucester.

Successful delivery

The completed brand identity and materials have positioned My Helping Hands as a trusted, approachable service within the local community. Feedback has been overwhelmingly positive, with Saralynn praising our team for taking her initial ideas and turning them into a professional, cohesive brand experience.

Top 3 achievements:

  • Delivered a full brand identity including logo, colour system, fonts, and usage guide
  • Designed and prepared business cards and leaflets with final print specifications
  • Built and launched a minimum viable product (MVP) website and supported social media setup