Creating book launch materials
Book launches involve the creation of many physical materials in support of the release of an upcoming title. We worked with author Shannon Banks as she launched her book, Because: 12 Essential Skills for Connecting How You Lead with Why.
Stunning design
In creating professional promotional items for the book launch, we translated existing style guide assets into new promotional items, defined print specifications for a new table-talker pyramid and bookmark, and developed two prototypes for client approval.
Strategic development
Working alongside the author we coordinated and quality-checked UK production and delivery of various promotional materials for the book launch. We also managed a product lifestyle photoshoot, with the photos then used on social media in support of the launch.
Successful delivery
The marketing materials we created helped ensure Shannon enjoyed a successful launch event for her book. Our promotional bookmarks and table tents featured extensively during the event and helped deliver great promotion for the book.
Top 3 achievements:
- Delivered a carbon-captured professional promotional items for a book launch
- Technically checked print production PDFs including cutters, bleeds, colour management to produce 2 prototypes
- Coordinated and quality-checked UK production and delivery
