Seizing a last-minute trade show opportunity
Principle Defence approached us after booking a stand at a trade show that was taking place in just 10 days. This represented a very short timeframe in which to create all the necessary marketing materials needed for the event.
Stunning design
The importance of design was at the forefront of this project as it was essential that all the marketing materials to be used at the trade show were correct, clear and engaging for attendees at the event. We designed a full kit of marketing literature, including three leaflets and die-cut stickers and wall shields, and created new two-dimensional assets for branded literature.
Strategic development
With the short timeframe we condensed our usual process and worked closely with the client to define their print specifications and artwork requirements. We then coordinated and quality-checked UK production and delivery. We found time to manage a product lifestyle photoshoot, with the photographs later used on social media in support of Principle Defence’s appearance at the trade show.
Successful delivery
We worked with the client to an urgent deadline, with 10 days until installation. Despite the fast turnaround, we managed to transform the client’s ideas into a high-quality stand-up banner, wall USP shields, sticker sheets and tri-fold leaflets so that the client’s aims for the event were achieved.
Top 3 achievements:
- Fulfilled a last-minutes trade show opportunity without compromising quality
- Designed a full kit of marketing literature including a custom die-cut stickers sheet with illustrations
- Coordinated and quality checked UK production and delivery
