We’re a husband and wife partnership, with an eclectic skill set focused on product design and software development. The collision of physical and digital product innovation in both private & public applications forms our unique perspective.

"I am passionate about creating beautiful products that have impact and purpose, and that encourage laughter, kindness and positivity in the world."

Stacey Darlington

Design Director

An award-winning leader and designer, with over 18 years experience in product development, design and game-making, Stacey has delivered projects for Hamleys, Photobox, Marks & Spencers, Hofmann, Warner Brothers, Disney, LEGO, BBC, Tomy, Posterxxl and the Royal Navy. Awarded a Global D&AD Yellow Pencil for Toy Innovation, Stacey draws upon her Masters in Innovation with Distinction from Central Saint Martins, as well as her First Class BA in Sustainable Product Design, to create innovative products and packaging. Stacey founded the forerunner of SD Studios in 2014 to fulfil her vision of designer-quality gifts and products with a positive impact.

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“I love bringing ideas to life. Taking someone’s idea, building it - and then improving through iteration. Being a full stack architect gives opportunity to work with a breadth of clients, and eclectic mix of products, either through agile or waterfall methodology.”

Stephen Darlington

Digital Director

A Solutions Architect & Software Developer with over 16 years experience of system design and development across the private & public sectors. His analytical & resourceful approach enables delivery of fast-paced, complex technical solutions. #Fullstack skill set with in depth knowledge of Java, Javascript, React, Swift/Obj-C, & SQL.

Graduated from University of Lancaster in BSC Computer Science with Honours. Recognised Alumni for exceptional achievement following building the Slingshot Shopping start-up and acquired clients such as PepsiCo, L'Oréal, Innocent, Kelloggs, Ecover, Danone, Dr.Oetker, John West and Stella Artois, and integrated with UK Supermarkets such as Sainsbury’s, Tesco and Ocado.

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