Publicis Resolute: Social Media Training Game

Social Media Training Game for Publicis Resolute

We were contacted for advice on specifically the game design, development & manufacturing.

This evolved combining pharma strategy, social strategy, learning through play, and product development into a tool to up-skill employees on social media. The challenge was making the digital engagement on Twitter into a physical tangible fun experience, the end solution resulted in a playful table top game that could be executed in a workshop format. The game was used during in-house training sessions to show executives how to develop reactive content on Twitter.

We designed & developed three finished board games. Each game consisted of a wipe clean game board made from thick varnished foam core, and a selection of colour-coded wipe clean double sided premium playing cards. The end product was quality checked by SD studios, and then hand delivered to clients in the Baker Street Head Office, Central London.

I commissioned SD Studios to design a corporate training programme, using gamification to upskill employees in social media. Stacey is more than a designer, she’s a true partner. She understands the needs of her clients and is able to challenge a brief, ensuring the end product is of the highest standard. Her friendly yet professional approach, combined with her product design expertise makes her a pleasure to work with. I would recommend her to anyone looking for product or digital design support. She’s one in a million.

Emma Knott, Associate Director
PUBLICIS RESOLUTE